We’ve recently noticed an additional effect of the consumption tax hike on April 1st that we hadn’t expected — many live houses known for hosting visual acts have increased their drink prices to ￥600. Up until now, most establishments have charged ￥500 yen at the door, independent of the cost of concert tickets, for all live attendees.
As most ticket money goes to the bands as both a way to pay off the live house rental costs and a way to make money, drink money is the primary money-maker for live houses. It’s a long-standing practice for fans to have to pay for a single drink ticket when they enter a venue, which they can exchange for a beverage at the hall’s bar (alcoholic options are usually included). Of course, patrons can pay cash once inside for additional drinks.
We’ve started noticing announcements about the increase in drink ticket fees to help live houses offset the damage done to them by the tax hike. Before now only a handful of live houses charged ￥600 (the Ruido and Holiday groups, for example), but now it seems there are many more (including most popular Sendai-area halls). Whether or not the live houses that already had ￥600 tickets will increase their prices as well has yet to be observed, but readers who have personal experience are welcome to comment and share their observations of prices since the tax increase.
On the plus side, some live houses — like Umeda AKASO — have explicitly announced that their drink fees will not go up. Good news!
It’s worth noting that some live houses and bands’ online shops have also changed their base shipping and handling fee for tickets/merchandise from ￥500 to ￥600. There are sure to be other small hikes throughout the industry which will become more and more apparent as time passes.
Source: R.I.P. Twitter, vkdb