How was your April Fools’ Day? It looks like some major sites around the internet pulled some good ones — mobile device users were catching Pokemon on Google Maps, and Tumblr bloggers were “going pro” with top hats! What were some of your favorite pranks?
Many of you have probably realized, judging from our site and social networking comments, that Shattered-Tranquility.net was in on the shenanigans, too. We had planned on posting an announcement on April 2nd anyway, but after last night things have taken a slightly different direction. I’m personally a strong believer of honesty and transparency, so we’re going to be upfront about everything.
Our writers spent approximately three weeks preparing four articles to launch on April Fools’ Day. Whether or not their content is funny is a matter of perspective, but we were careful with the selections from our brainstorming pool and felt pretty good about our choices. As visual kei fans ourselves, clearly none of our articles were meant to be malicious. Rather, they were intended to be something lighthearted and fun for our readers, in an industry too-often overrun with saddening and unfortunate news. (Though, we’re quite glad there’s been a happy streak lately!) The source links for each article were actually linked to this page, which reveals the joke, though certainly not everyone managed to see it.
We watched our website and social media sites for your reactions and they were largely positive, and the vast majority of you seemed to realize the articles were for April Fools’ and were all in good fun. Those of you who didn’t realize the joke actually really impressed us — instead of bickering, we saw an overwhelming amount of support in particular for Nocturnal Bloodlust, with fans declaring their intent to stand by the band no matter what path they choose to take. There’s really nothing more inspiring to see from the visual fan community.
As you may be aware, Nocturnal Bloodlust contacted us a couple of hours after the article went up — regarding a genre chance to metalcore and then back to visual. Though under no obligation to remove the article, we honored their wishes and respectfully replaced the entry’s content with a notice to our readers. We were glad so many of you enjoyed the read, and sorry that not all of you were able to see it. However, contrary to the concern that such an article could damage the band’s reputation, we saw such an outpouring of support for them that even now we don’t regret the initial posting.
However, in order to keep from stepping on any more toes, we decided to cancel the scheduled postings of two other yet-to-be-seen articles. The remaining article about Takeru collaborating with G-Dragon can be found under the newly-made April Fools category (which does not appear on the front page) along with what’s left of the Nocturnal Bloodlust article.
More than anything, I believe apologies are in order to the band for any trouble caused no matter how good the intentions. We love this industry and have the utmost respect for all involved in it; we’d never seek to harm a reputation. That said, it is unlikely we’ll run such articles on April Fools’ Day in the future. We apologize to all of you, the readers, for bringing a typically lively and fun day down to a more sobering tone, but hope that you’ve had a good one whether or not you enjoyed the articles that Shattered-Tranquility.net ran.
Thank you always for your readership, your love of the visual kei scene, and your continued support.
Please feel free to leave your comments about the April Fools’ articles on this post — we can only best serve our readers if we know what best serves you! Whether positive or negative we’re always interested in your feedback; we only ask that you keep all comments civil.