PEACE NOW, a “gothic-kei” brand well-known among visual kei fans for its stylish, alternative clothing, has suddenly announced the closing of its shops in accordance with self-filing for bankruptcy.
The announcement was abrupt. Just yesterday a message appeared on the Kyoto shop’s staff blog — not even on the company’s OHP — explaining the state of things.
There is something we have to bring everyone’s attention.
It is presumed that after today, March 6, 2013, PEACE NOW will close its shops. We apologize to everyone who has given us their patronage for so long.
It is the case that we are offering the notice here to the guests who come to the Kyoto shop.
Not even all of the staff has been notified of this very sudden situation, but we would like to reach them one by one.
Thank you for coming to PEACE NOW and the Kyoto shop for so long!
It sounds like it might be a case of the frustrated Kyoto shop workers blowing the lid off things before the company was ready to make an official announcement, but if it’s true that the stores are already closed, it certainly makes them admirable employees for letting their customers know about the situation.
We have so far been unable to confirm if any of the locations have been closed, but will update this article if new information comes in.
PEACE NOW began in 2001 and launched popular lines BLACK PEACE NOW and BPN FOR MEN, for which many band men, most famously Hakuei, have modeled. Imperial records show that the company’s debt has reached approximately ￥400,000,000 (about $4,274,880 USD or €3,285,836 EURO). Among the brand’s beloved shops are the stores in Harajuku’s La Foret, Shinjuku’s Marui One, and Shinsaibashi (Osaka)’s OPA.