Here’s some sure-to-be-controversial news: PS Company has picked up Kyuushuu indies five-some RAVE. The announcement was made at their oneman at Fukuoka DRUM SON last night, where they also let slip that they will be releasing their 4th single, “TOY PARADE WALTZ,” on May 28th – their first release under PS Company. And accompanying the shift to PSC: guitarist Aoi has officially become guitarist nisa, maybe to ease any possible confusion for labelmate the GazettE‘s guitarist of the same name.
RAVE, as an ensemble, has only been active since 2012, but PS Company has always shown an eagerness to pick up young, promising acts who are gaining momentum in the indie scene and just on the cusp of hitting it big. Born (as Born, not their prior incarnations), Screw, and ViViD all joined the PSC ranks while they were still relatively new – and to much fan debate -, and their promise indeed became something more tangible.
But “PS Company” is a polarizing name. Few labels within visual kei are as known worldwide, but for good reason: love ’em or hate ’em, PSC have a keen eye and ear for the “next big thing,” and they put tremendous effort into promoting and producing their bands. In their 15 years, they’ve managed to get something of a monopoly on the most marketable acts, but some people speculate it’s to the detriment of the bands themselves. So how do you think this will affect RAVE? Will this be the boost RAVE needs to risk in the ranks, or will RAVE fall to the PSC “clone curse” that so many fans desperately fear?
For those blissfully unaware, PS Company has a reputation, debatably deserved, of drama-rama. Much of it comes down to typical Japanese management style – tightly controlled images and private lives with formulaic, well-produced but borderline repetitive music. But there are quiet whispers among other lines that suggest a seedier side to PSCompany. Without getting into spurious rumors, suffice it to say, various popular artists have left PS Company at their peak – MIYAVI notably “graduated” in 2009, eventually forming his own label, J-glam, Inc.; in 2012, SuG, whose vocalist Takeru was in many ways MIYAVI’s protege, announced their intentions to leave PSC as well. Even as far back as 2007, in PS Company’s nascence, bis‘s hasty departure from their ranks was accompanied by vicious rumors.
When it comes to RAVE, we can’t make any predictions. From their onset, RAVE has been a talking point, with a few elements that would otherwise relegate them to the background of forgettable visual bands were it not for their standout, remarkably hard-to-pin-point sound that you just can’t shake out of your head. The question is less of whether RAVE has got the chops – PS Company has never been wrong in that regard – but whether PS Company will make the most out of RAVE’s potential.
Rather than speculating myself, here is a quick translation of the official announcement on RAVE’s new website. (Details about the new single are forthcoming, so check back soon!)
(Oh, and you all are free to speculate all over the place so get the discussion going!)
Announcement Regarding Initiation to Indie PSC
Thank you for always supporting PS COMPANY and our artists under Indie PSC.
At this time, it has been decided that RAVE will join the Indie PSC. family.
Further, questions regarding RAVE should be directed to the address below.
PS COMPANY Co.,Ltd. / Indie PSC.
168-0064 Tokyo-to, Suginami-ku, Eifuku 4-19-17 1F
TEL: 03-5913-9008 (weekdays 12:00-18:00)
*Please be sure to clearly address fan letters and the like to the respective members.
March 2, 2014
PS Company Co., Ltd.
So are you ranting or RAVEing about this news?